Mr. Lawrence Kuo, Birzman CEO, explains that ""We are proud to announce the beginning of a long and mutually beneficial partnership with one of the world's best professional MTB racers, Jose Antonio Hermida. Birzman shares Jose's passion for hard work and performance. And it is with this philosophy that Birzman will be supporting Hermida at every upcoming racing event. We are sure our products and our image will benefit from the experience and know-how from one of the few riders that possesses a worldwide image".

Hermida will be defending the Birzman image, both helping to expand its name and collaborating with product development duties. "Birzman shares the passion and hard work philosophy that any top rider must have. These are the two key issues needed to succeed both in the top sport and in the business scene. Maybe this is why the communication between us was so easy right from the beginning. I feel proud and happy to have been invited to be part of this project and I do believe that Birzman will be one of the top brands in the tool business in the short term. They have the product and they have the passion to fight for a goal, so time will bring them to the place they deserve. We are all determined to push hard in that direction", says Hermida.